Melbourne fashion label "Phoebes Angels" brand identity based on themes of heartbreak and introspection
The logo encapsulates the romantic softness behind the brand. The hand generated lettering exemplifies a child-like freedom. Each letter is pillowy and reminiscent of a rain or tear drop. (above)
The first element of the store swing tag is a swing tag/business card hybrid. With the logo on the front side, the back of the tag acts as a business card with the necessary contact information. (above)
The second tag immerses you into the world of the brand. With a hazy rainbow dreamscape and the raindrop logo form. This tag forms a keepsake sticker for the buyer to enjoy. Having this sticker on a phone or a laptop gives a sense of brand community. (above)
In order to create a website that immerses you into the World of the brand I decided to go for a hazy dreamy look. To do this I used soft feathery gradients alongside an assortment of stars. The logo is present throughout in the header. (above)
Below is a website run-through to show the user friendly experience of navigating the site. 
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